The first step to making a music video is gaining insight and sense of a budget. Not all music videos have to be expensive, some require little money but are still successful. The average music video costs around $20,000 to $50,000. Although some modest budgets only require $5,000 and the video can still be successful. Included in the more expensive price is:
- Several days of production
- Medium-sized crew
- Filmed on RED, Alexa, or other higher-end digital cinema camera packages
- Experienced, professional actors can be involved
- Full production insurance is required in most cities
- City permits are required in most cities
- Visual effects can be a major element of the video
Where as the less expensive budget includes:
- Several days of shooting
- Small crew (four or five people)
- Filmed on higher-end video, DSLR or mirrorless cameras
- Costumes are an option
- Several paid actors can be involved
- Minor visual effects are possible
- City permits may be required for outdoor shoots on public streets.
A crucial step of making a music video is keeping a notebook or diary, so therefore you can take down notes, plan ideas and have a schedule during the filming process.
When making a music video, you have to listen to the song and gain insight to the way you feel about the song, lyrics, music and also how you want the audience to feel when listening to the song and viewing the music video. Also from your listening experience, you can gain inspiration of how you want the video to appeal and the narrative of the video can stem from the idea of the lyrics. You also need to talk to the artist and band and take their ideas on board with what they want the video to do.
Scouting locations is important when filming a music video as before you start filming, you will need to establish the exact place you want to shoot. Sometimes a video concept can necessitate travelling to a remote location. If there is a specific location in mind, you will need to talk to owners about filming and you will need to ensure it is easy to shoot there.
Creating a storyboard can be one of the most effective planning idea as it is direct and is clear on what exactly you want to shoot and at what point within the song. This gives a distinct idea when shooting as you can shoot at every point and there will be less editing need doing. The scenes can match your vision and also planning a storyboard you can see if your ideas work or not.
When professionally making a music video, you hire a crew which helps you film, direct, do make up and costumes and so on. This makes a more successful music video as it is more planned and professional if you hire professionals which excel in them areas. There are people to work on props, lighting, sound and videographer. You can hire actions and recruit the best acting talent, however it is usually the artists who star in their own music videos. It is all dependent on what type of music video it is, for example if the music video is narrative or disjuncture, the artists from an indie genre do not usually star in the music video e.g. Arctic Monkeys// Leave Before The Lights Come On.
Making the film itself you have to make ensure everything is set; the lighting, the stage, etc everything needs to be in order to be able to shoot. Cueing the music is a good idea especially if the artist is going to lipsync the words. as it will be easier when editing as it will be more in time to the music. When filming use various shoots, at different angles also as when editing you can pick the most successful film.
Post Production
Transfer the video to a computer that has editing software. Use the best material when editing and then lay the track over the footage.
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